Land of Desire — Happy is the New Black

Land of Desire – Happy is the New Black

Marketers create behavioural profiles that reveal more about us than our DNA does — by tracking our desires using metadata retrieved from apps, social media and websites. To what extent is what we long for affected by what others want us to long for?

Land of Desire questions today’s increasingly consumerist society and our desire-driven media landscape. Which behaviour does desire lead us to?

A two month LabMIS residency at the Museum of Image and Sound in São Paulo –the first megapolis to ban outdoor advertising and billboards in the city, pushing dominant visual culture into the virtual realm– was the starting point of this research.

Date 2016
Length 18’06’’
Type Video
Genre appropriation, experimental film, artwork
In distribution by LIMA

Produced with the support of
IMPAKT Festival
• Creative Industries Fund NL
LabMIS Museum of Image and Sound São Paulo

Press
i–D, interview on solo exhibition @ de School

Screenings
2017
• VideoMedeja, Novi Sad, Serbia, [RS]
• Tijdgenoten #2 ism LIMA
, De School, Amsterdam [NL]
• Transparency Machines, La Casa Encendida, Madrid [ES]
• EMAF, Osnabrück [DE]
• Kassel Dokfest, Kassel [DE]
• Bratislava International Film Festival, Bratislava [SK]

2016
• AntiMatter [Media art], Victoria BC [CA]
• All Eyes on Us, Le Foyer, Zürich [CH]
• Transparency Machines, Centre Arts Santa Monica Barcelona [ES]
• Antimatter [Media Art], Victoria BC, Canada [CA]
• Active Vista, International Human Rights Film Festival, Philippines [PH]
• Into the Great Wide Open, Vlieland [NL]
• Greytone Rainbow, Layers #3 @ WORM, Rotterdam [NL]
• Durban International Film Festival, Durban [ZA]
• Amsterdam Premiere, Cracking The Frame Presents, Amsterdam [NL]
• International Premiere, Oberhausen Short Film Festival, Int. Comp. [DE]
• World Premiere, IFFR, Official Shorts Selection, Rotterdam [NL]

2015
In No Particular Order Dutch Design Week Eindhoven [NL]
SSBA Salon Screens #1 together with Alexandra Hook, Stadsschouwburg Amsterdam [NL]
Land of Desire @ Impakt Event together with media expert Geert Lovink, Impakt Headquarter, Utrecht [NL]

 

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